When making decisions regarding your attendance at the fair, it is very important to define a series of clear objectives that your company wishes to achieve through its participation at the event.

SALES

  • To generate sales.
  • To build a solid data base of potential clients.

TRADE CONTACTS

  • An opportunity to meet and mingle with current and potential clients.
  • To inform your clients regarding your products.
  • To exploit the distribution channel vertically, along with crossed sales.
  • To canvas client opinions.
  • To recover clients.

SECTOR RESEARCH

  • To carry out market studies.
  • To test out new products and services.
  • To test out new marketing campaigns.
  • To test brand image and perceptions.

BRANDING POSITIONING

  • To create and strengthen brand awareness.
  • To position and re-position brands.
  • To establish contact with investors.
  • To develop new markets.

DISTRIBUTION CHANNEL

  • To identify and attract new partners and distributors.
  • To provide coverage for current distributors.
  • To build a reputation in order to secure future agreements. .

MEDIA

  • To keep open the channels of communication with publishers and journalists.
  • To promote the publication of news items regarding new products and services.
  • To achieve an impact in the general media.